► Jaguar has stopped selling new cars in the UK
► This electric four-door GT is up next
► It’ll be followed by two more EVs
Jaguar’s all-electric Reimagine strategy has begun. You’re looking at a prototype of a new electric GT which will kick off JLR’s new vision for the Jaguar brand.
We’ll be able to get a glimpse of Jaguar’s new design language from a Design Vision Concept that’ll be fully revealed on 2 December, but we’ll have to wait longer to see the production version of the car in these pictures. CAR expects it’ll be followed by a brace of SUVs – it’s 2024 after all.
What am I looking at?
Jaguar stopped selling new cars in the UK in November 2024, but that’s because it’s planning an all-new trio of electric cars. This is your first glimpse of the first of those. As discussed, however, we’ll see the new design language before that, on a concept car later this year.
We already know Jaguar’s new chapter will be underpinned by its JEA (Jaguar Electric Architecture) platform. We also understand that the electric four-door GT you see here offers the best representation of its new styling direction.
With that in mind, a good dose of camouflage means it’s hard to see any details – but we can at least make out a rough silhouette of the new car. It’s a GT alright, with a huge bonnet and swooping, tapering roofline at the rear. There’ll be no engine in the front, but that hasn’t stopped Jaguar’s design team dipping into the past when penning the future.
Is it a bit XJS, is it a bit XF? Let us know in the comments.
When we spoke to Jaguar’s MD Rawdon Glover earlier this year, he pointed out that Jaguar wouldn’t necessarily change its principals just because of an EV powertrain: ‘It’s never about the powertrain first,’ he said. It’s got to be about the design of the brand first, and then those good things come second.’
Look a bit closer and you can vaguely make out the position of the headlights. We’re not expecting a traditional grille – as this is an electric car – but the positioning of mesh on the camouflage suggests there could be something grille-shaped between the headlights. The Jaguar i-Pace EV does use something resembling a grille, but this could equally be a red-herring.
How close is it to production?
The prototype you see here is now undergoing the first phase of global testing; so, it’ll be clocking thousands of miles around the world on test sites and public roads. And that’s not to mention the thousands of virtual miles that have already taken place in JLR’s various simulators. It’ll be built in Solihull in the UK. We’ll also see the other two cars in the trio go on sale in the next three to two years.
In the meantime, expect a full reveal at Miami Art Week in early December of the Design Vision Concept.
Price wise, Jaguar will go premium and upmarket. Earlier this year, Rawdon Glover, Jaguar’s MD told us: ‘We’re not going to be in the volume part of the market, which is probably most affected by what’s going on now. ‘The term I use this is discretionary spend; you don’t have to spend £110,000 pounds on a vehicle – you do because you want to.
‘You do it because there’s that sort of that inherent demand for it. We’ve got to create that demand. To a certain extent, that’s agnostic to the platform and that’s the job that Jaguar needs to do.’
We’ll update this page when we know more.