The Bologna Motor Show isn’t the best show in the world. Even within Europe it has little of the prestige of Geneva, the flare of Paris, or the sheer size of Frankfurt.
But we go because it’s a chance to see the Italians showing off on home turf. And I’m not talking about the stand girls either (who just happen to be the best in the business). Even the official merchandise is usually good enough that you momentarily find yourself considering handing over cash for something with red, white and green on it.
But this year the Bolognese show felt a little flat, and I think I know why. It was down to some of the branded goods on offer. Most of it was up to scratch, but there, amongst the fashionable pullovers and beanies, were a couple of thongs.
Now I’ve thought about these thongs long and hard, but I still can’t figure out who would buy one. What man comes home from a motor show and presents a €10 thong to his dear wife? Especially one with ‘Motos Show’ on the waistband, and a devil with a pitchfork over the crotch… It’s hardly the best make-up gift for spending all day perving at cars and girls, is it? Then again, I’ve had a horrible thought and maybe these thongs aren’t for women…
Or am I wrong and you’re already hoping they’ll be some lingerie or y-fronts at the London Motor Show come summer 2008? Click ‘Add your comment’ below and have your say.