In the new September 2011 issue of CAR Magazine, we’ve set typography expert and author Simon Garfield a task to critique modern car badges.
The typeface used on the rump of your car – and the script on the dials, brochures and adverts – speaks volumes about your choice of wheels. So we asked Garfield, author of Just My Type: A Book About Fonts, to lend an expert eye. You can read his analysis in the September 2011 issue.
Win Just My Type: A Book About Fonts
Garfield’s publishers, Profile Books, have kindly offered to give away six copies of Just My Type: A Book About Fonts to CAR readers. Click here for your chance to win one.
It’s a beautiful book all about the changing use of typography in the modern world. Anyone who’s ever been tempted by the font dropdown menu on computer software or wondered why typefaces such as Helvetica have taken over the world will enjoy exploring the world of type.
The everyman’s guide to fonts
There are amusing explanations of how Comic Sans became ridiculed and why British road signs are so simple to read – you’ll even find out why Amy Winehouse looked back to 1930s Art Deco for her album covers and why Volkswagen uses Futura for its communications.
All you have to do is click here for your chance to win a paperback copy of Just My Type worth £7.