► Official: Peugeot GTi makes a comeback
► CEO Alain Favey confirms future plans
► First new GTi will be with the e-208
It’s official: Peugeot’s GTi cars are making a comeback. After the sporty Peugeot sub-brand has remained dormant for years, CEO Alain Favey has confirmed the name will return.
The first new GTi model will be the e-208, after Favey confirmed rumours that a performance version using the old-school name will be coming soon in talks with automotive media. During these talks, Favey says that ‘driving pleasure will always be part of our DNA.’
It’s been a mission for Favey to reignite the GTi name since his appointment in February 2025. Only a few weeks into his tenure, Favey told the media during the brand’s annual E-Lion press conference: ‘I am very eager to connect the Peugeot brand and what it stands for to its past.
‘We will look back at the heritage of the brand and we will see to what extent it can be adapted to the modern world,’ he added.
Performance cars from Peugeot have been few and far between in recent years, with the last GTi model being the 308 GTi (pictured above) that was discontinued in 2019. The Peugeot Sport Engineered sub-brand effectively took over from GTi, shining a light on electrified performance with its links to Peugeot’s motorsport efforts with some lurid green trinketry. But the PSE sub-brand arguably never got off to a flying start, with its only model to wear such branding being a high-performance plug-in hybrid 508.
We know that the E-CMP platform that underpins the 208 has more performance capacity, with the likes of Alfa Romeo with its Junior Veloce and Abarth with the 600e proving that ‘performance’ cars from Stellantis can be more than just a power boost. The e-208 GTi will likely run along the same lines, including better tyres and brakes as well as some additional performance technology designed to make the EV fun to drive.
While there is no further comment or intel regarding when we’ll see the e-208 GTi, it is likely we could get our first glimpse of an e-208 GTi at the 2025 Le Mans endurance race.