It was quite a tall order: put a new Ford Mustang at the top of the Burj Khalifa, the world’s tallest building, in Dubai. That’s the 112th floor, in case you were wondering.
Now, you can’t easily drive a car 399m (1300ft) up into the sky. So Ford engineers had to dismantle the Mustang, crate it up some of the fastest elevators known to mankind, and reassemble it in the clouds above Dubai. You can watch how they rebuilt the Pony in Ford’s time-lapse video above – it’s a fascinating insight into the innards of the new 2015 Mustang.
As publicity stunts go, it’s a great way to launch the new ‘Stang in the Middle East. And Ford executive chairman Bill Ford (below) – the great grandson of Henry Ford – was on hand to introduce the muscle car, that goes on sale in 2015.
It’s a fittingly lofty place to launch a hero car for the Blue Oval: by Ford’s calculations, sales in the Middle East and Africa will soar by 40% to 5.5 million cars a year by 2020. Which explains why the company is launching 25 new model lines in the region in the next two years.
