CAR has resurrected our Christmas theme from last year, commissioning some top car designers to sketch out their vision for Santa’s sleigh. And our first festive treat is this new Jaguar sledge, an intriguing look at a Big Cat on its way to the next chimney top.
The bright red sky scooter was designed by 25-year-old Jaguar exterior designer Thomas Smith. He graduated from the Royal College of Art in June 2009 and joined Jaguar this summer, after a placement in Coventry’s advanced design studio where he penned a luxury flagship coupé blue-sky project.
His version of Santa’s sleigh reveals a push-me-pull-you, very modern take on what a Jag could be. For a company beset on changing its image, it’s an intriguing look at how radical new forms can transform opinions of what a Jaguar stands for.
Car manufacturer-designed Christmas sleighs
In 2008 CAR commissioned Santa’s sleighs by Bentley, Rolls-Royce, Ford and Nissan. We had such fun, we’ve now widened our dream toboggan garage for 2009 – with five new brands for Father Christmas to use for his just-in-time delivery system.
We’ll publish a new image every day this week. So make sure you come back for more surprising car-flavoured Santa’s sleighs.
We think you’ll enjoy the Christmassy treats we have in store!