► Genesis reveals two new concept cars
► X Gran Coupe and Convertible twins
► Based off G90 luxury saloon
Genesis is twisting and stretching its luxury G90 saloon into new shapes, resulting in these two new concepts: the X Gran Coupe and X Gran Convertible. The two concept cars have made their public debut at the 2025 Seoul Mobility Show.
If you’re thinking like us, this feels like yet another new concept car from a brand that’s starting to feel like it needs some new production cars instead. Genesis knows this, and promises the next decade will bring some.
‘In the 10 years since our launch, Genesis has been dedicated to delivering its unique values to more than 1.3 million customers worldwide,” says head of Genesis, Mike Song. ‘We aim to seize this opportunity as a launchpad for a new decade, showcasing models that embody Genesis’ pursuit of high-performance technology and future luxury design.’
The X Gran Coupe and Convertible, then, are very Ronseal: one is a grandiose two-door coupe, while the other is a glamorous convertible. Both are finished in some pretty wild colour schemes inside and out, feature four full seats and come with some enormous wheels.
Genesis says the interior of the Coupe is inspired by Mediterranean olives, with olive wood used in the dashboard, and an upholstery palette that wouldn’t look out of place on an antipasti board. The Convertible, meanwhile, is inspired by the deep hues of red wine.
And, despite these being concept cars, they look remarkably ready for production. Whether that’ll actually happen, though, doesn’t seem likely.