► New Genesis Neolun concept car revealed
► Boxy shape, super-luxe interior
► Likely previews a future GV90 SUV
Genesis has revealed a new concept car called Neolun. This boxy, yet oddly clean-looking SUV concept is likely designed to hint at a future GV90 flagship joining its range in the near future.
The Neolun name is derived from ‘neo,’ Greek for ‘new,’ and ‘luna’ – the Latin word for moon. Smash the two together and, rather obviously, Neolun stands for ‘new moon.’ Genesis says the concept car ‘embodies the ultimate Genesis hospitality’ from behind the wheel.
And it’s certainly an impactful thing to look at. It still has a two-box SUV-like shape, but it’s almost as if every one of the Neolun’s edges have been exposed to a belt sander for far too long. The brand’s double-deck lighting signature features, and this more modern take on it echoes the brand’s Speedium concepts. Massive alloys that almost ape Mercedes’ monobloc design feature, and the Neolun comes with coach doors for easy accessibility – very Rolls-Royce.
Inside, the Neolun includes massive armchair-like seats front and rear, with the front ones having the ability of swivelling around. As well as the deep purple upholstery, which Genesis says has been achieved using only natural pigments, the flooring is all made of natural wood.
As well as a sound system similar to the G90 executive saloon‘s massively clever (trust us, we’ve tested it) Bang & Olufsen system that makes you feel like you’re in the middle of a concert hall, Genesis says the Neolun includes a radiant heating system. As well as being more energy efficient than conventional HVAC technology, Genesis says the tech has links to Korea’s ‘ondol’ method of heating homes.
While some of the Neolun’s features look a little elaborate, the concept very likely previews an all-new production model for the brand: a GV90. Given Genesis’ ambitions to be taken properly seriously as a luxury brand, rivalling the likes of the Rolls-Royce Cullinan and Bentley Bentayga will likely be the brand’s next serious move.