Nio’s new Firefly brand launches with iPhone-eyed EV

Published: Today 10:36

► Nio launches new Firefly sub-brand
► Will launch in Europe with new EV
► Has circa-£16,000 price in China

Nio, the Chinese car brand that focuses on autonomous tech and battery-swapping capabilities, is launching a new car brand named Firefly.

The first model to launch under the Firefly brand is this new EV which has been designed to be a value-focused small electric car that seems to come designed with headlights that echo an iPhone’s camera lenses – and take inspiration from the Honda E.

Technical specifications haven’t been announced yet, but Firefly says its new EV will ‘usher in the era of small, smart, high-end electric car with a key focus on design, safety, space, intelligence and energy efficiency.’

Firefly says the new model is designed to ‘raise small car safety to new standards’, promising a strong structure and the aim to clock a five-star EuroNCAP safety rating.

Nio says the Firefly brand and its car will launch in China in April 2025, likely launching in Europe in the summer of the same year. In China, its priced from around £16,000 – likely meaning a good value price when it launches in Europe.

We’ll updated this story when we get more information about the new Firefly electric car.

By Jake Groves

CAR's deputy news editor, gamer, serial Lego-ist, lover of hot hatches

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